Manchester United are still working towards a 2030 deadline for a new 100,000 capacity stadium.
The new Manchester United kit paid homage to Old Trafford with an artsy ‘Theatre of Dreams’ tag on the back of the new home kit.
It is the latest sign that the Red Devils will bid farewell to their historic home in the next few years. United published stadium concept photos in March, revealing a unique stadium design that includes a canopy held by three trident towers.
United’s 100,000-seater stadium is set to cost £2bn and Sir Jim Ratcliffe is yet to source any funding for the project.
However, United’s new stadium is expected to generate £230m per year in revenue, making it a huge money-maker for the club in the long-term.
Everton’s naming rights deal paves path for Man United
United already dominate matchday revenue figures in the Premier League by packing out Old Trafford’s 74,310 capacity each week.
That figure will soar even higher with a record-breaking 100,000 capacity, but United will also look to maximise their commercial opportunities.
Premier League rivals Everton are ready to move into their new £750m stadium next season, and the Merseyside club announced that their new venue will be called the Hill Dickinson Stadium.
As per SportsPro, the long-term naming rights deal struck between Everton and the commercial law firm is worth £10 million per season.
Given United’s huge popularity across the globe and their strong commercial positioning, the Red Devils can expect to strike a much more lucrative deal compared to Everton. However, it would be a controversial move.
How much Man United can earn from a naming rights deal
Attaching a brand to the title of United’s new stadium will certainly not be a popular move among the fanbase, but there is no denying that it would be a lucrative move.
Ratcliffe has already been told United could earn £300m from a naming rights deal, which would help to fund some of the stadium’s £2bn construction costs.
Such a deal would likely require United to give away the naming rights for as much as 10 years to any bidders.
READ MORE: When Man United will begin work on 100,000-seater stadium as Old Trafford demolition timeline shared
However, United’s decline in recent years will see the value of any commercial deals drop. Snapdragon have been linked with a naming deal having already struck a front-of-shirt sponsorship agreement with the Red Devils.
But it was recently revealed that United’s current shirt sponsor deal is overvalued by £9m so Snapdragon will take their time to value a naming rights deal before committing to another huge agreement.
from United In Focus https://ift.tt/iao6SWu