Manchester United shocked the football world on Saturday when they announced Omar Berrrada would be appointed as their new CEO.
United announced the appointment of Manchester City’s Chief Football Operations Officer Omar Berrada as their new Chief Executive, which is a huge coup.
Ineos identified Berrada as their preferred appointment and he has now agreed a move across Manchester.
Huge. This will create a ripple in the club that will spark a revolution. Get excited Manchester United fans.
- READ MORE: Who is Omar Berrada? Manchester United’s new CEO profiled as Manchester City exit confirmed
Omar Berrada is history in the making
After Martin Edwards, Peter Kenyon, David Gill, Ed Woodward, Richard Arnold and Patrick Stewart, Berrada will become United’s first chief executive hired externally rather than promoted from an existing role.
This is dually needed. Some of these prior appointments were absolute disasters, and are contributing factors to the current state of the club.
INEOS has been given a full license to choose their man, and Berrada fit their credentials. This change is one of many huge decisions Sir Jim Ratcliffe and co will be making over the next few months. Times are changing at Old Trafford.
Omar Berrada will make Manchester United even bigger
Despite the disasters over the past few years, Manchester United are still the biggest club in the world.
United have the most supporters globally and makes huge amounts of commercial revenue despite misfiring on the pitch.
Berrada has done a sensational job at Manchester City regarding their rise socially, generating thousands upon thousands of new fans.
Berrada will only make United a bigger global powerhouse and knows exactly how to do so.
Manchester United finally one-up Manchester City
Does this spark a change in the air in Manchester?
Berrada was super highly regarded at Manchester City and was considered a likely successor to their director of football – Txiki Begiristain. The news that he is leaving has come as a major surprise to fans and the club alike.
Hopefully, this victory over Manchester City is the foreshadowing of many in years to come. The Manchester United revolution under INEOS begins now. Welcome, Omar Berrada.
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